William Moorcroft
Initially employed by James MacIntyre’s in Burslem after a distinguished training in Stoke and London, William Moorcroft developed a formidable reputation as a designer and his work was sought after by leading companies of the day such as Liberty & Co and Tiffany’s.
Whilst at MacIntyres he was responsible for the design of the highly popular Florian Range that drew its inspiration from the Art Nouveau Movement. In 1904 it was William’s designs that were awarded the Gold medal at the St Louis Exhibition; the first of many international accolades.
In 1913 William left MacIntyre’s to form his own Company, and in doing so developed a new range of designs and glazes; it was at this time that he built a flambé kiln and it is this work that is some of his best regarded that was later developed further by his son Walter who took over the running of the company in 1945. William’s most successful designs were bold and vivid drawing inspiration from the arts and crafts movement; fish, flowers and landscapes were decorated with a tube lined technique which has become synonymous with the Moorcroft factory.
In 1928 Williams work was given royal patronage by Queen Mary and was awarded with the Royal Warrant.
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Stock for sale
5677
William Moorcroft Vase decorated with the Early “Claremont” design
22cm high, 14cm wide
Dated 1918
Provenance: AD Antiques “Praise the Glaze” Selling Exhibition, March 2010
5676
William Moorcroft for Liberty & Co, a Vase decorated in the “Hazeldene” design.
10cm high, 11cm wide
Circa 1907
5663
William Moorcroft for James MacIntyre and Sons, a very elegant vase decorated with the Wisteria design on a white ground
Glazed over, small firing crack to the interior from the time of manufacture
22cm high, 15.5cm wide
Circa 1904
5653
Large William Moorcroft Shouldered, Bulbous Vase decorated with the Claremont design, depicting numerous Toadstools in Red, Yellow and Aubergine.
Circa 1914
Tiny fleck to the foot rim
20cm high, 17.5 cm wide
5551
William Moorcroft for James MacIntyre, a miniature Tyg in the Violet design
C1904
4.5cm high, 4.5cm wide
5548
William Moorcroft for James MacIntyre a Miniature Vase in the Poppy design
C1904
8cm high, 4.5cm wide
5555
William Moorcroft Biscuit Barrel in the Pansy and Bud design on a Celadon Green Ground
C1914
17cm high, 18cm wide, 12 cm deep
5556
William Moorcroft Vase decorated with the Waving Corn design on a white ground with a pale grey/blue wash to the shoulders
12.5cm high, 11cm wide
C 1935
5550
William Moorcroft For James MacIntyre, a slender miniature vase decorated with the Forget Me Not design
Circa 1904
7cm high, 4cm wide
5547
William Moorcroft for James MacIntyre a miniature vase with bulbous shoulders decorated in the Poppy design
C1904
6.5cm high, 4cm wide
5554
William Moorcroft for James MacIntyre, an early example of the Claremont Design
21cm high, 9.5cm wide
Circa 1906
5557
William Moorcroft Vase decorated with the "Waving Corn" design on a white ground
Circa 1935
9.5cm high, 6cm wide
5507
William Moorcroft Ginger Jar Lampbase on a carved hardwood stand
Decorated in the Spanish Design and featured on Page 83 of “William Moorcroft” by Atterbury, this is likely an exhibition piece and is dated 1914
33cm high, 23.5cm wide
5474
A Large and Early William Moorcroft Footed Vase decorated in the Pomegranate design on a Scarce Caledon Green Ground.
Typical Crazing and a minute nick to the footrim
Circa 1912
30cm high, 20.5cm wide
5360
William Moorcroft Vase decorated with the “Spanish” design in a good crisp execution.
18.5cm high, 8cm wide
Circa 1914
5335
Dainty William Moorcroft Vase decorated in the Eventide Design
8.5cm high, 7.5cm wide
Circa 1925
5270
William Moorcroft Two Handled Bowl decorated to the interior and exterior with the Pomegranate design on an Ochre Ground
Circa 1910
17cm high and 23cm wide
5227
William Moorcroft Plate in the Pomegranate design in a colourway produced for Liberty & Co
Circa 1910
21.5cm wide
4979
William Moorcroft Vase in the "cornflower" design C1920s
Dimensions
13cm high, 14cm wide
4980
William Moorcroft Vase decorated with Wisteria design in a Flambe glaze 1920s
Dimensions
24.5cm high
4981
William Moorcroft Vase in a flambe glaze in the "Cornflower" design 1920s
Dimensions
32cm high, 19cm wide
4982
William Moorcroft Vase in a Flambe Glaze decorated with Fish and Jelly Fish C1930
Dimensions
12.5cm high
Stock number
4982
4862
Large William Moorcroft Vase in the Claremont design Circa 1920
Dimensions
30cm high, 20cm wide
William Moorcroft for Liberty & Co pomander with pierced lid in the Pomegranate pattern Dated: c. 1908
Dimensions
12cm high
Stock number
3939
3978
William Moorcroft Vase decorated in the Pansy design on a white ground dated 1914. Undulations to foot rim from the removal from the kiln Dated: 1914
Dimensions
34cm high
4274
William Moorcroft Vase in the Revived Cornflower design for MacIntyres Circa 1912
Dimensions
11.5cm high
4369
William Moorcroft Vase in the Moonlit Blue design Circa 1925
Dimensions
9cm high
William Moorcroft Vase in the Dawn design with a rare lustrous glaze C 1930
Dimensions
12cm high
Stock number
4589
5082
William Moorcroft Vase decorated in the Cornflower design on a white ground Circa 1920s
Dimensions
24cm high, 15cm wide
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